“ASL produced more than 2.6 million items for the 125th anniversary campaign”

与SHELL一道庆祝企业成立125周年

2016年, Shell为庆祝企业成立125周年,促进其在市场上的传承和影响力,指定ASL为其开展SLO推广活动。

与SHELL一道庆祝企业成立125周年
The logo of the 125th Anniversary of Shell, served as a starting point for the conceptual design.
与SHELL一道庆祝企业成立125周年
The concept was a collectible tin box series that presented the evolution of Shell’s brand in Asia, with a surprise gift inside to add a wow factor.
与SHELL一道庆祝企业成立125周年
ASL produced more than 2.6 million of items for FUELS and RETAIL categories.
与SHELL一道庆祝企业成立125周年
The response was so positive that Shell had to re-order immediately following the campaign launch.
与SHELL一道庆祝企业成立125周年

Latest case studies

喜力「Takeover」
2018可口可乐国际足联世界杯
淳萃新品發佈