La simple etiqueta de “estira y cierra” de las Cintas fabricadas por ASL, se volvió uno de los mayores éxitos de campaña de Coca-Cola de los últimos años.
“Christmas Sales Rose by an astonishing 6.1%”
Cintas de celebración de Coca-Cola
Following months of development, ASL created an easy to use pull and lock mechanism for the label ribbon. The ribbon mechanism now has a Patent Pending to safeguard the design.
Depending on each region's labeling regulations and usage, the ribbons can be printed with ingredients and barcodes, as well as a festive graphic design.
A simple release tab: lift and pull the tab to release the ribbon then pull to form a beautiful bow.
The campaign generated thousands of shares on social media, leading to a further 33 Countries being added to the production run.
The campaign launched in Europe and ended up being deployed across Central & South America, the Middle East and Asia.