ASL produced 50,000 Fine Bone China mugs with a plain body. Made in China, the mugs were shipped to Europe for local decoration. Consumers entered a code online, with the winners receiving their personalised mug within 5 days.
- Buy your pack of tea at a local Supermarket.
- Find the unique code on the pack and enter it online to see if you’re a winner!
- On the microsite, provide your initials.
- Receive your personalised mug at home within two weeks and share on Social Media.
- 17,500 winners
- 500,000 emails circulated with a 32% click-through rate
- Sales uplift of 23%