As part of UEFA Euro 2016, ASL was tasked with creating a large personalisation campaign. ASL produced 40,000 scarves with 24 country designs in China and then carried out on-demand personalisation and delivery within Europe.
“Sales increased by 400% in the first quarter”
Coca-Cola Personalised Scarf
Buy any 500ml drink - reveal the code.
Check the code online to see if you are a winner.
Congratulations! Now choose your country.
Enter your name, to be printed on the scarf.
ASL sent 40,000 scarves to individual fans' homes.
All they had to do was sit back - wait for the postman - and then support their team with their own personalised scarf!