Following months of development, ASL created an easy to use pull and lock mechanism for the label ribbon. The ribbon mechanism now has a Patent Pending to safeguard the design.

Depending on each region's labeling regulations and usage, the ribbons can be printed with ingredients and barcodes, as well as a festive graphic design.

A simple release tab: lift and pull the tab to release the ribbon then pull to form a beautiful bow.

The campaign generated thousands of shares on social media, leading to a further 33 Countries being added to the production run.

The campaign launched in Europe and ended up being deployed across Central & South America, the Middle East and Asia.