Turning bottles into Selfie Sticks

Working on a brief from Coca-Cola for a brand new interactive promo item to support their FIFA 2018 global marketing activations, our design team came up with this great idea – the Selfie Cap! This innovative, patented product is designed to fit onto bottle-tops and transforms any bottle into a selfie stick.

The item was a great solution for Coke, who was looking for a fun item which encouraged shared experiences and had a digital element. ASL’s client services and product design teams worked closely together to develop a product which fitted the brief perfectly and was deliverable within the required budget. It was then offered as an exclusive, patented Coke product for FIFA 2018 and 7-Eleven stores worldwide.

Following an initial order from Coke Australia, we launched a global order window which proved very popular. In total over 550,000 Selfie Caps were ordered across multiple countries including Vietnam, China, USA, Malaysia and Australia.

See the Selfie Caps in action here!

If you’re interested in this product or want to discover more about how ASL can spark your customers’ imagination with innovative and exciting products contact us today.