The teams are ready, warm-up matches complete and Coke’s branded merchandise is all in place. Time for the 2018 FIFA World Cup to begin!
As we all gear up to start the 2018 FIFA World Cup, our teams are just completing a major project to deliver the FIFA World Cup Merchandise Programme for Coca-Cola. This huge project has broken all records in terms of its sheer scale. Over two years in the planning, our teams have designed, produced and delivered Coca-Cola branded items to 216 locations in every continent around the world. That includes over 2million soccer balls, 14million mini Coca-Cola Bottles in Latin America and uniforms for Coke staff working at FIFA events all across Russia.
From Mongolia to Madagascar we ensured over 25million products arrived on time and ready to showcase the Coca-Cola brand during this fantastic global event.
Our design team created an innovative catalogue of Coke-branded premiums which engage customers and help to celebrate the 2018 FIFA World Cup in style. Working with approved, audited suppliers across three continents the product range was incredibly broad, from soccer balls and Bluetooth speakers to shelf-ready keychain gift boxes and match-specific drinking cups. All items are, of course, fully compliant with our strict CSR, quality and brand standards.
So now we’re getting ready to cheer on our teams from all over the world. Good luck to all the countries taking part, we hope everyone has a great tournament!
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