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ASL Global’s expansion in Asia Pacific continues with new offices in Mumbai and New Delhi

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Continuing the expansion of our footprint in the Asia Pacific region we’re pleased to announce ASL’s latest new offices opened recently in Mumbai (India HQ) and New Delhi. The ASL India team has grown rapidly in recent months to help support clients in local markets and develop our local sourcing capability across the region.

Roniel So, ASL’s Regional Sales Director for Asia Pacific commented “We’ve seen so much growth recently that we really needed more people on the ground in this important market. Clients expect us to speak the language, understand the culture and offer valuable insights into local consumer drivers. Our local teams have this skill-set and they use it to help brand marketing teams to develop campaigns and messaging which really connects with their local customers”.

Rob Thangadurai (pictured above right) is ASL’s new Country Manager based in Mumbai. Responsible for sales, merchandising and supply chain development for the area, Rob oversees ASL’s operations across India. He is supported by Yagnesh Poojary (Senior Account Manager, above left) who handles day to day sales and client services activity.

Building a robust local supplier base is an important element of ASL’s growth in this region. Rob Thangadurai explains “There are some fantastic suppliers across South Asia who are capable of meeting both local and global requirements. Using these suppliers is a great opportunity for ASL to support local communities and encourage entrepreneurship; these manufacturers offer great quality and innovation which is something our clients always value. It’s exciting to be expanding our supply base in this dynamic region”.

The new Indian offices bring the number of ASL offices in the Asia Pacific region to 13. Globally, ASL now has 32 locations across six continents, servicing global brands in 150+ markets worldwide.

Contact us today to see how we help brands create and execute marketing campaigns which excite audiences, build brand loyalty and demand attention.