“ASL produced more than 2.6 million items for the 125th anniversary campaign”
The logo of the 125th Anniversary of Shell, served as a starting point for the conceptual design.
The concept was a collectible tin box series that presented the evolution of Shell’s brand in Asia, with a surprise gift inside to add a wow factor.
ASL produced more than 2.6 million of items for FUELS and RETAIL categories.
The response was so positive that Shell had to re-order immediately following the campaign launch.