Trend Hunting and R&D

Creating standout promotional products is a journey that starts with a deep understanding of the sectors in which we work and the trends within those sectors, alongside a clear view of the campaign objectives our clients are looking to meet.

Product Development is both an art and science within ASL. Each season we utilise key Trend Hunting sites, to tap into the Big Data Analysis that these global organisations undertake to predict future trends by sector and region.

Our sector-specific Product Specialists then combine this information with other key data points from across our business and the wider industry – including ideas from our supply chain, our own research and in-market Retail Shopping reviews. The result is a tailored Trend Summary report and a Product Lookbook for each sector to showcase on-trend concepts and ideas.