Sector Focused

Specialised expertise, delivering solutions and campaigns based on a detailed understand of the factors that impact the success of our clients’ promotions.


Serving the Fast Moving Consumer Goods industry is what ASL does best.

We work with some of the biggest brands in the world to ensure their promotions are at the forefront of any consumers mind. We have supported some of the most iconic campaigns in this sector – from major Global Brand Programs for the FIFA World Cup and the Olympics to inspirational and award-winning seasonal Holiday campaigns.

Combining the expertise of our local teams in each market, our regional and central creative studios with the depth and breadth of our sourcing capabilities provides our clients with access to the best ideas in the market place. We understand the exacting standards of product safety that this sector requires and we are delivering High Risk categories into 150 markets every day.

Food & Beverage

We love the F&B sector and the challenges presented by the sheer range of items we’re asked to develop, from textiles to consumer giveaway items; to eye-catching Visibility items, POS Displays & Signage; to attention-grabbing Barware ranges, Toys and Food Contact items.

We are driving the eco-friendly agenda with many of our clients and also work closely with them to maximise promotional opportunities in markets where legislation impacts or restricts types of advertising.

Working with some of the most iconic brands in this sector, the chances are you’ve touched an ASL product without knowing it! Behind the scenes, every day we are seeking new ideas, tracking global trends and prototyping new products to keep our clients at the forefront of their customers’ attention. Sharing ideas and innovations is what sets us apart in this key sector.

Fashion & Beauty

ASL has been supporting the Fashion & Beauty sector since 2005 and today we design and manufacture promotional accessories & gift packaging for many of the world’s leading Brands.

Alongside packaging and gifting, our product development portfolio covers textiles, bags, luggage and beauty accessories. We also offer first-tier bath and home fragrance products to enhance beauty brands’ gift and in-store offers.

We are passionate about the wider Fashion & Beauty sector, and our knowledgeable experts work in partnership with our clients to provide campaign ideas that make a difference, seeking to add value wherever possible. Meetings with our clients call heavily on the Trends forecasting and continuous market analysis that we undertake to provide the insight that allows us to develop the right solutions for their promotional campaigns.