Over recent years our world has changed, with the environmental movement rightly making significant progress. I would not describe myself as an environmental activist, BUT I have three daughters and for them, my generation is responsible for much of the damage that has been done to our world. They are demanding action and as a father I am determined to be part of the solution. ASL is not like so many companies that talk big but do nothing. We are walking the walk.
My intention as Chairman is to ensure that this business, and the people in it, are the best global citizens they can be. Not just ticking the boxes but developing this amazing company into something we can all play a part in and be hugely proud of. It is our commitment to become more sustainable, both as individuals and as a business, and to help our customers & suppliers to also make a positive contribution to social and environmental sustainability.
As a marketing services provider we are in the privileged position to help some of the world’s biggest consumer brands to become more sustainable in their marketing activities – an area of indirect spend that is often overlooked but has a considerable impact on the environment and local communities. We manage complex global supply chains, sourcing millions of products from suppliers all around the world. We operate in many of the most vulnerable markets, spending millions of $ every year on behalf of our customers.
All this gives us a unique opportunity to create more sustainable supply chains, support local communities and lead by example in helping to create a more sustainable future for everyone. We have the opportunity, with the participation of the entire ASL family, to not only make a positive impact on the planet ourselves, but to lead the way for others to follow and make a meaningful difference.
ASL Global’s One World initiative is a team effort with everyone playing their part, as individuals and part of the wider business. By working together ASL Global will become a more sustainable business that we can all be proud of.
Alec Pettigrew
Chairman, ASL Global
