Siendo parte de la UEFA Euro 2016, ASL se encargó de crear una enorme campaña de personalización. En China, ASL elaboró 40,000 bufandas con diseños de 24 países y luego se encargó de su personalización bajo pedido y entrega en Europa.
“Sales increased by 400% in the first quarter”
La bufanda personalizada de Coca-Cola
Buy any 500ml drink - reveal the code.
Check the code online to see if you are a winner.
Congratulations! Now choose your country.
Enter your name, to be printed on the scarf.
ASL sent 40,000 scarves to individual fans' homes.
All they had to do was sit back - wait for the postman - and then support their team with their own personalised scarf!
