ASL is the world leader in the creative development of promotional products.  ASL have an in-house team of highly experienced designers who are capable of developing any type of product using state of the art computer technology. ASL have designers based in Europe, USA and Asia.


ASL’s creative capability covers all the different facets of product development including idea conception, 3-Dimensional CAD design and trend forecasting. From initial product sketches to CAD drawings right through to final technical drawings, the ASL team have extensive product design experience. 


The ASL Account Management team are also heavily involved in creative development with the goal of creating innovative promotional products that help drive incremental volume for our customer’s brands.  


ASL’s creative team and account teams travel to many of  the global trade fairs to search for new product ideas and conduct regular retail shopping visits.  We subscribe to the leading trending websites which enables ASL to predict future trends.