Mission Statement: Achieve Leadership of the Global Promotional Industry


Asian Sourcing Link Ltd (ASL) offers a fully integrated supply chain solution for promotional merchandise for both FMCGs and the retail industry.  With significant infrastructure throughout China, the Asia Pacific and the world's manufacturing center’s  ASL manages the supply chain end to end rather than being dependent on third parties.


ASL’s highly experienced team of account managers are responsible for managing a number of the world’s leading promotional programs. These programs are normally either regional or global and require ASL to supply a broad range of products delivered DDP to over 150 countries.


ASL’s industry leading operations team is made up of eight pillars each responsible for a different product category. Each pillar is managed by a merchandising professional with more than ten years experience in their respective category. Within each pillar there are a team of merchandisers situated in different countries/regions. ASL source products from all over the world. The merchandising team are responsible for both the sourcing of items and the management of orders.


ASL has an extensive QA/QC team. Social compliance and responsibility is at the forefront of the ASL value chain. ASL set the standards for the industry in this regard. This team conduct factory audit of all facilities thereby ensuring that our customers are not going to be exposed to critical failures such as child labour, prison labour and labour abuses in general. ASL believe in developing a corrective action plan for each facility which is committed to by key stakeholders and monitored by our expert team. These measures improve the overall standard of production facilities around the world. ASL are a member of SEDEX and approved by Achilles.


Quite simply ASL should be your first choice as a partner if you are sourcing promotional materials.