With the introduction of the newest L’Oreal brand in China, ASL was challenged to develop a promotional range of items that would make a big impact in the market at the time of launch. Focusing on the brand’s unique values of using natural ingredients and zero silicone oil, we looked towards incorporating eco-friendly, natural materials into our premiums.
“The product range sold out within the first two weeks of the promotion.”
Ultra Doux New Product Launch
Our final premium line-up included tumblers made from Corn Plastic, a Notebook and Pencil set that could bloom into plants, and eco-friendly recyclable materials such as Bamboo.
The promotion was a huge success with the client activating a re-order window within the first 2 weeks of the campaign.