In 2016 Shell Asia celebrated its 125th Anniversary and ASL was appointed to develop an SLO campaign to promote their heritage and presence in the market.
“ASL produced more than 2.6 million items for the 125th anniversary campaign”
Celebrating 125 years with Shell
The logo of the 125th Anniversary of Shell, served as a starting point for the conceptual design.
The concept was a collectible tin box series that presented the evolution of Shell’s brand in Asia, with a surprise gift inside to add a wow factor.
ASL produced more than 2.6 million of items for FUELS and RETAIL categories.
The response was so positive that Shell had to re-order immediately following the campaign launch.