Global Brand Programs

ASL has been managing high profile, highly visible global brand projects since delivering the hugely successful “Global Champions” promotion for Gillett in 2007. Since then we’ve been trusted by many of the world’s most commercially successful brands to deliver their Promotional Programs for the Olympics, the FIFA World Cup, the UEFA European Championships and the UEFA Champions League.

These Global Brand Programs are unique, with challenges and demands that far exceed the day-to-day requirements of a standard promotional project. From robust planning to just-in-time deliver across nearly 150 global markets we have established a specialist Program Management approach, specifically geared to deliver these complex Programs.

Fundamental to this is our Central Team which combines specific experts from across our business and across each key discipline. This team orchestrates each global project – working to a Project Roadmap that has been months in the planning stage. Like a well-oiled machine, this team blends the local expertise resident in each delivery market across the world, with our world class creative, sourcing, compliance and logistics teams in Hong Kong, China and wider sourcing markets, as required.

Supported by our technology platform, this team manages the overall program, associated workflows, creative-to-compliance interfaces that combine to deliver these high-profile campaigns, seamlessly to the watching world, every time.