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Cool celebrity style helps make L’Oréal’s new product launch in China a success

We love these new promo items that our team has created for a high profile L’Oreal product launch this month.

L’Oreal’s new EXPERT range features two of China’s hottest celebrities, Roy Wang and Chris Wu. ASL’s team in China worked closely with L’Oreal to develop these high-quality promotional products with some added celebrity style.

The cosmetics bags feature Roy’s signature, highly sought-after by his fans, and the thermos cups reflect Chris Wu’s cool persona.

Both products have been a big hit and formed part of a successful campaign launch on two of Chinas biggest shopping websites, Jingdong and Tmall.

Contact us today to see how we help brands create and execute marketing campaigns which excite audiences, build brand loyalty and demand attention.