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ASL’s APAC team plans a series of Innovation Workshops in 2019

Our new Regional Operations Director for Asia Pacific, Janice Clarke (pictured above, centre), has hit the ground running since joining ASL Global earlier this month.

Focusing specifically on ANZ markets and ASL’s strategic relationship with Diageo, Janice is spending time with the team to develop a robust understanding of ASL’s clients and their specific local market drivers. She recently travelled to Thailand to meet our client services team and discuss the creation of a new Innovation Workshop programme for ASL’s key clients in the region, starting with Diageo.

Janice commented on her first ASL trip to Thailand “Our Thai team was so welcoming, with an infectious team spirit and very dedicated to their clients! During my visit, I also took the opportunity to meet with Diageo’s MD to understand their drivers and objectives for 2019/20, which will help shape our first Innovation Workshop, planned for later in February”.

She continued “These workshops are an important opportunity for us to collaborate with Diageo’s marketing team on ideas for upcoming activations. They allow us to present new products, exchange ideas & knowledge, and share valuable market insights. This signals a great start to a year in which we’re focused on developing innovative partnerships with all of our global brand clients in this region”.

ASL Global has 13 offices in the Asia Pacific region, part of a global network serving 150+ markets worldwide. Contact us today to see how we help brands create and execute marketing campaigns which excite audiences, build brand loyalty and demand attention.