Major promo campaign for Castrol delivered across Latin America & Asia Pacific

Another exciting global activation delivered by our teams across multiple markets.

Following the successful execution of this project in 2017, leading liquid engineering brand, Castrol, has once again teamed up with ASL to design and execute a huge suite of promotional items to support their marketing activities in several countries including Brazil, Mexico, Australia and Thailand.

Working in close collaboration with Castrol, ASL’s design team in Portugal developed a wide range of premiums which showcase their iconic brand. Products include retro luggage bags, NFL sunglasses & caps, cups and a suite of die-cast metal collectable model cars which feature various versions of the iconic vintage Castrol logos. Order volumes were high with over 500,000 collectable cars ordered across five major markets.

The project has been hailed a success and plans are already in progress for the 2019 activation.

ASL delivers innovative, compliant global marketing and promotional campaigns all around the world. Explore our showcase page to see how we help some of the worlds biggest brands to spark their customers’ imagination.