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ASL Global wins major outsourced marketing services contract with Diageo in Asia Pacific

We’re pleased to announce that ASL Global has been awarded a contract by Diageo Moet Hennessy (Thailand) to provide a fully outsourced marketing services solution in Thailand. The contract scope is broad and ASL has installed a dedicated team in their recently-opened Bangkok office which will work closely with Diageo brand teams in their Thailand HQ nearby.

Roniel So, ASL’s Regional Sales Director (APAC) commented “This is very exciting news for us. We’ve worked with Diageo for some time and built up an excellent relationship, my team understands their brands and work very closely with Diageo’s marketing stakeholders. We’re delighted that Diageo has selected ASL as their strategic outsourcing partner in this important market. It reflects the strength of the partnership we’ve build over recent years and we look forward to developing our service for Diageo across the region”

Steve Ueckermann, ASL’s Managing Director, added “Besides the in-depth understanding of Diageo’s global supply chain management model and the ability to drive productivity across multiple categories, we have proved our capability to expand the service in Thailand towards Diageo’s brands and local market drivers. ASL Global is fully compliant with both the Diageo Marketing Code (DMC) and local regulations which brings added value service to the Thailand team and supports the delivery of Diageo’s mission to become the most trusted and respected consumer products business in the world”.

ASL’s dedicated team is currently working through implementation with an estimated go-live date of July 1st.

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