ASL Global, the leading Promotional and Marketing Services business, today announced the launch of its new website and the continued evolution of its capability.
ASL Global is at the forefront of the transformation of the Promotional Industry, and through the expansion of its proposition, global reach, technology platforms and talent pool, ASL Global aims to be the partner of choice to blue-chip clients in its chosen sectors.
Steve Ueckermann, MD says “Over the last ten years ASL has built its reputation supporting clients’ requirements through a traditional Agency Services model on a campaign basis – differentiated from the broader sector by the depth and expertise of our far east sourcing and compliance capabilities. Running in parallel to this, we have developed a unique expertise in managing some of the most demanding and specialist Global Brand Programs across the Olympics, the European Championships and the FIFA World Cup platforms. More recently, we have been successful in landing a number transformational Outsourcing Solutions contact wins which forms the third pillar of our evolving proposition. These wins, with three global FMCG organisations, are testament to the attractiveness of our offering to our major global clients – it also illustrates the significant growth potential of the business aligned to how large global clients are changing the way they source marketing related products and services.”
He goes on, “In a market that exists to make Clients’ campaigns stand-out, we are proud to be different. We are creatively driven, with innovation at the heart of our approach. Our clients expect more and we’re with them every step of the way – providing genuine expertise that makes a real difference – every day, every campaign and in every market. Based on a level of understanding that keeps us ahead of the pack and delivers the next generation marketing services business.”
He adds, “Adding to an already formidable team, we will be announcing several key appointments over the coming weeks, the opening of new offices in New York, Warsaw, India & Thailand and will also be making further strategic investments in our technology platform, as we continue to develop ASL Global as a market leader.”
“I am also delighted to announce the launch of our new web-site (www.aslglobal.com) which showcases our evolving proposition described above, shines a light on some of the innovative campaigns that we develop for our clients and celebrates our global colleagues across six continents.”
Steve concludes, “The industry is going through metamorphic change and we are delighted to be driving this agenda which is leading to ASL Global being seen as the next generation marketing services business.”
About ASL Global
ASL Global is a global provider of Promotions and Marketing Services to some of the world’s most respected brands, such as Heineken, Diageo, Coca-Cola and Mars. Through a network of offices in 29 Countries across 6 Continents, ASL account management teams and technology solutions deliver campaign activation for clients in over 150 markets. Renowned the world over for its total supply chain integrity, ASL Global sets the market standard for its Quality and Compliance programs, whilst its Creative, Design and Product Development teams allow clients’ campaigns to standout.